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Honestly I’m impressed with rather complete capability of the plugin. A lot of plug-in developers really produce a crippled free tool to force you to pay quickly. This doesn’t feel that way. It’s a great tool and I’ll move to elite level happily at some point because I feel that the tool is pretty flawless and supports my business. We were able to work with our google merchant center tech and quickly get a productive feed working. Easy peasy… bravo!